Magpie | Human Safety Systems


Passion. Experience. Creativity.


Magpie is the result of decades of experience, and a lot of opportunity to see safety campaigns and programs that just don’t perform as advertised. Our approach is different.

We recognize that we live in an uncertain and complex world, and that prescriptive methods that try to solve problems by blaming people simply don’t work. Instead, we peel back the layers of complexity, understand the dynamics of a system, and work with humans at the sharp end to create safety and resilience through effective design.

We’ve been fortunate to partner with hundreds of organizations around the world over the past 25 years to achieve stunning results. The name is new as of 2018. Our experience isn’t.


Get in touch

We at Magpie know that finding the right consultant to work alongside your team is a choice not to be taken lightly. That’s why we’re happy to walk through your needs, the scope of your goals, and your budget up front - with no cost to you.

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Founder and Principal Consultant

Benjamin Goodheart

Dr. Benjamin Goodheart has been involved in the design of safety systems - in aviation in particular - for nearly 25 years. Benjamin enjoys working where complex systems and people interact, and he thrives in environments that require a balance of science and art. Dr. Goodheart’s work has been recognized by the National Academy of Sciences and cited in work by NASA and others. Benjamin writes and speaks around the world on topics of safety, resilience, and leadership in organizations where failure can carry an awfully high price.



Ph.D. Aviation Safety

M.S. Safety Science


Activities & Affiliations

  • IS-BAH Standards Board

  • Fellow, Royal Aeronautical Society

  • American Society of Safety Professionals

Licenses and Certifications

  • Airline Transport Pilot and Flight Instructor

  • Certified Safety Professional


Partners and Affiliates